Our Story

About Scratch My Pork


Matthew Brownie, originally from New Zealand is the proud owner of ‘The No Nonsense Food Company’.


Matthew, Pork Crackling Flavour Genius and Chef extraordinaire, has over twenty years professional chef experience in Australia, New Zealand, Ireland and throughout continental Europe. Matthew has called West Cork his home since 2008.


Chef Matthew Brownie of The No Nonsense Food Company

Matthew first developed the idea of the unique meat snack with the distinct flavourings after studying Culinary Arts at Cork Institute of Technology in 2011. While using new product development methods, incorporating British, Irish and a bit of Kiwi gastronomy, he created the delicious snackThe pork crackling with an Irish twist, Scratch My Pork and The Nonsense Food Company was born!

With a national distributor, Ampersand, looking after The No Nonsense Food Company’s product range is a success story that no one saw coming!

Scratch My Pork are available in three flavours Salted, Smokey & our newest flavour Salt ‘n’ Vinegar.
The snacks are MSG Free, Gluten Free, Dairy Free and High in Protein.
Scratch My Pork delicious snacks are now available in shops across Ireland.

Check out Scratch My Pork: The Movie! How Not to Approach a Beautiful Woman…